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About Nutrition Industry June 4, 2009

Posted by icn2009 in Uncategorized.

The nutrition market is very dynamic and fast growing. There are many opportunities to attract speakers, delegates and exhibitors by taking a close look at the latest trends in the industry. For instance key Trends 2008:

– Digestive Health – a wellness issue and the biggest opportunity
– Fruit and superfruit – the future of food and health
– The marketing power of “naturally healthy”
– Beauty foods – the newest niche
– Weight management more about maintaining than losing
– Mood food feels its way
– A tipping point for the premiumisation of health
– Healthy snacking for the “me” generation
– Kid’s nutrition – connecting to multiple trends is crucial
– Are antioxidants the new probiotics?
– “Premiumisation” has become a standard for healthy foods
– Green tea, probiotics and fibres are the ingredients with the brightest futures
– Antioxidants are becoming the biggest “wellness” ingredientOmega-3 and plant sterols will continue to turn in a niche performance
– Packaging innovation is the biggest product differentiator – even in health

Moreover, in the past 8 years (since ICN Vienna in 2001 and ICN Durban in 2005) we can see that the Asian market is growing in importance in terms of its influence and contribution to the global nutrition industry. In fact many trends in the market at the moment are looking at Asian diet and indigenous food sources as case studies to learn from.



1. Mr WordPress - June 4, 2009

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